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Marketing a Blended Desk, Part 2 - HOW?

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Bob Marshall two-part series: Marketing a Blended Desk

This is a desk that combines direct hire (the foundation of a recruitment desk) with contract staffing (the foundation of a contract staffing operation) with the added bonus of contract-to-direct conversions!

Key insights include:

  • What exactly is a “boomerang worker”?
  • Which companies and candidates to target and who to call.
  • How to identify those who will work contracting positions and what questions to ask.
  • What is the phenomena of the freelancer and what exactly the Millennial Generation really wants!

But we won’t forget the Baby Boomers, as we learn key insights on HOW to market a blended desk.


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